API is the acronym for Application Programming Interface, which is a software intermediary that allows two applications to talk to each other, usually using REST. Every time you use an app like Facebook, send an instant message, or check the weather on your iPhone, or place an order with Amazon, you’re using an API to send the data from one platform to the other.
The main benefit with an API Integrations is that it can let you use a single source of truth, where the single source of truth (SSOT) is a concept used to ensure that everyone in an organisation bases business decisions on the same data. An example could be that your e-Commerce solution check the stock in your warehousing solution using an API before allowing an order, and when the order is placed updates stock and moves the order and customer data into your CRM.
No more manual data updates, using out of date customer or product data, or giving customers mixed messages as the data provided to support or sales staff doesn’t match what the website says. With a well considered API integration, your data will always stay synced and true, on all connected platforms.
Some examples of API Integrations we’ve completed to save our clients time, effort, and money, by automating their processes include:
Chemistry is crucial. Call or email us and we’ll organise an initial chat to see if we’re a good fit.
Why do you need a new website and what return do you expect from your investment?
We can write it together, or respond to your brief – we’ll work around your needs.