What are API Integrations?

API is the acronym for Application Programming Interface, which is a software intermediary that allows two applications to talk to each other, usually using REST. Every time you use an app like Facebook, send an instant message, or check the weather on your iPhone, or place an order with Amazon, you’re using an API to send the data from one platform to the other.

ECHO Tools Ecommerce Solution API Integrations

The professionalism from everyone has been superb – it is such a refreshing change from what we are used to!

Jef, Ariens

What are the business benefits of an API Integration?

The main benefit with an API Integrations is that it can let you use a single source of truth, where the single source of truth (SSOT) is a concept used to ensure that everyone in an organisation bases business decisions on the same data. An example could be that your Ecommerce solution check the stock in your warehousing solution using an API before allowing an order, and when the order is placed updates stock and moves the order and customer data into your CRM.

Eliminate Barriers

Personalised Interactions

Streamline Operations

Shared Business Functionality

Single Source of Truth


Time Saving

Removing Human Errors


How our API Integrations can help your business

No more manual data updates, using out of date customer or product data, or giving customers mixed messages as the data provided to support or sales staff doesn’t match what the website says. With a well considered API integration, your data will always stay synced and true, on all connected platforms.

Some examples of API Integrations we’ve completed to save our clients time, effort, and money, by automating their processes include:

  • Connecting Salesforce, Stripe, Mailchimp and WordPress for a seamless membership solution
  • Syncing Microsoft Dynamics and WooCommerce to keep customer and stock inventories up to date
  • Indexing available products from an internal, custom CRM, into Elasticsearch for complex online search and filtering of the same
  • Integrating Intercom and several news feeds into a custom Laravel web software solution
  • Showing availability in a calendar format on a website, and syncing back online bookings
Contact Electric Studio

Ready to talk about your project?

We’d love to hear from you. Call 01235 376060 or email hello@electricstudio.co.uk, and we’ll be in touch.