Integrated Ecommerce solution custom built on WooCommerce and Elasticsearch for ECHO Tools

Power tools, do we need to say more? From ECHO Tools humble beginnings in Japan with a simple hand-held crop duster, they have grown to become a technological leader and well-respected global brand. They mainly rely on garden centres and other retail channels for their sales, but needed a online product catalogue with a click and reserve system built in.

ECHO Tools Ecommerce Web Design

The Challenge

Struggling with a legacy system, and needing to re-invent their online sales channel, we were challenged to create a new online presence capable of letting ECHO Tools customers find the right power tool, and buy it online for collection at their nearest reseller. Stock had to be pulled from a internal database, and orders had to be pushed back after online payment.

The Solution

Using the fabulous Ecommerce solution WooCommerce was the obvious choice as there was a need for good search engine indexing, a simple site search, good categorisation and filtering. The resellers are added, together with location coordinates, as a searchable custom post type, and the details are updated from an internal ECHO system using a bespoke data importer.

  • Responsive Web Design
  • Custom WordPress theme
  • WooCommerce Ecommerce
  • Elasticsearch integration indexing all data for better search and filtering
  • Social media integration
  • Custom post types for resellers, powered by a custom data importer

With the new website we also introduced Elasticsearch for both the site search and facet filtering functions, and completely overhauled the user experience and web design.

ECHO Tools Ecommerce Website Design

The professionalism from everyone has been superb – it is such a refreshing change from what we are used to!

Jef, Marketing Manager, Ariens/ECHO Tools

ECHO Tools WordPress Web Design

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