About Us

Our methodology

We’re not embarrassed to admit that we love the Government Design Principles, and our own methodology is an iteration of the same. Why? Because it makes sense, and works.

1. Empathy for the user. Identify your user needs. Define who they are, their needs, and remember they don’t always tell the truth.
2. If it ain’t broke. We probably already created something like this before, so don’t create it again, optimise and reuse.
3. Never assume, learn. Someone is probably doing this really well already, learn from them, and use data to drive decisions.
4. Remove pain points. Invest time and effort to make the complex simple, everyone will thank you.
5. Kill your darlings. Reduce risk by starting small, iterate, test. And if doesn’t work, start over. And when it works, add features, iterate, and test again.
6. We love all users. Function before form, make it accessible to all.
7. Users love all devices. User will access your solution using all sorts of devices, with all sorts of pretext, respect that.
8. Help people do stuff. It’s not a solution if it prevents people from doing something.
9. Consistency is key. Users like familiarity in language, and design, so keep the approach consistent across channels.
10. Sharing is caring. Done good? Do even better by sharing it.