There are a lot of factors that influence how much a new website will cost, here we try and break it all down for you.
Not long ago it was still fairly common for a business not to have a website, and a lot of people still think one isn’t necessary or worth the investment.
However, the majority of people today don’t think you exist unless you have a website, and equally important, they believe your website says a lot about who you are as a business.
It’s often your very first impression, and people judge fast and furious, so make sure your website loads fast, looks the part, and most importantly, have up to date content.
Basically, if a visitor struggles to find the information they need or are confronted with cluttered content, confusing messaging and a lack of consistency and a bad user experience, it’s likely that they will quickly exit the site and go to your competitors.
Ok, so I need a website, but what sort do I need?
If you approach an agency for a website quote, then they will ask you what sort of website you are looking for, and what you will need the website to do for your business.
Here are the most common ones.
These are websites that are specially designed to showcase work like a brochure would before the internet age. These are generally used for strong visual design items like artworks, photos or illustrations. Basically when the visuals are super important.
Portfolio website costs are generally not too high as the only action required will be for a visitor to get in touch, and sometimes that isn’t even necessary if it’s used for job hunting to show prospective employers your previous work.
With so many different types of businesses around, this is a broad category, but a business website can be as simple as having a couple of pages telling people what you do and how to contact you, or one with all the fancy moving parts. The cost of a business website will depend on your needs and your budget.
An eCommerce website means an online shop. It doesn’t matter if you’re buying a car, a therapy session, a spa voucher for you and your dog, or tickets to the theatre. If there is an online exchange that involves payment, it’s referred to as eCommerce.
This requires technical skills and a clear understanding of payment gateways and security.
Back in early days of eCommerce, these were expensive to build. Although you still require technical skills today, platforms like WordPress are much more affordable. They work great for both smaller companies with limited inventories and for larger companies that scale their business as products are added.
If you have a lot of complex plugin or functionality requirements, then this is where you might find a jump in the cost to build a website. These are still priced higher than a simple landing page website, but an eCommerce website where your requirements are simply to sell some products can still come in at much less than you might think.
Blog, magazine and content websites
The idea behind this type of website is to publish news items like blogs, news articles, case studies, etc.
This type of website is can be built as a pre-designed template that can be easily populated with new content. However, if you have a complex category structure and want to implement your blog with your core brand, then a custom design and theme is the best route forward.
The cost for a website like this depends entirely on your needs.
How much does a website cost?
As the common phrase goes, “how long is a piece of string?”
Getting a website quote is not as simple as offering a menu price list.
You can build a simple website yourself for free.
WordPress offers both free and cheap templates that you just add content to and make look ok.
Or you can get a professional developer to build new functionality via coding or plugins to design a site that is uniquely yours, and that does everything like;
- manage your SEO
- develop eCommerce features
- create complex contact forms,
- help with site speeds to improve User Experience and SEO
- manage website backups and ongoing maintenance and security
- website analytics
- CRM or other API integrations
- design login areas
- design SEO and campaign landing pages
There is such a wide variety of options available to you for a website and all of these vary in technical design and ease of management, which will affect your cost and the quality of your website.
A simple template without any manual coding requirement is easy to set up at a relatively low cost and with minimal knowledge of web design, but you’ll be limited by way of impressive features and functionality.
This can also be time-consuming if you’re doing it without any understanding of HTML coding or how design elements can positively or negatively affect a customer journey.
Also, if you’re using a free template, it’s highly likely that hundreds of businesses are using the same one which means you lose the necessary element of uniqueness that helps you stand out among your competitors.
On the other side of the scale of website, designs are those built by professional agencies.
These websites will cost more to build because a website quote will include all or some of the following, depending on your requirements:
- project managers
- content writers
- search marketers
- web hosting server admins
While your initial spend might be higher than if you did it yourself using a CMS template, you’ll almost certainly see a return on that investment if you can dedicate extra marketing budget to getting a website built by a professional agency.
What else will a quote for a website contain?
There are a few costs that you need to be aware of that sit outside of the design and building of a website.
Actually, even if you build your website yourself, you’ll need to take these into account.
- Hosting: In order for your website to actually be seen it needs to be hosted by a server. Some hosting services are free, so why pay? Because everyone knows by now that nothing is free. A free hosting service is paid for the 100s of ads that will be cluttering your website and this includes the name of the host in your URL making it lengthy and unprofessional looking. You’ll also be plagued by downtime or slow speeds that you can (mostly) do nothing about. This leads us neatly into the non-existent customer support. It’s worth paying the monthly subscription, especially as a business. Any one of these issues can severely affect your customer’s online experience and a customer once dissatisfied is usually almost impossible to win over.
- SEO: Your website is designed and published. Great! So, where is it? Search Engine Optimisation (SEO) is as important as having a website. Without an SEO strategy, your website will be buried along with that body. And no one will ever find it. You need to market your website as a way of marketing your business. There are likely to be millions of people searching for what you’re selling. That’s really exciting! But there is also a million other business with websites offering the same thing.SEO helps you to rank high on search engine results pages when certain keywords are entered relating to your business.
- Technical support: Even with a high-end website, things can go wrong. And as we’ve mentioned, the quicker you fix anything that goes wrong, the better from a customer experience perspective. So, your website quote might include a retainer for ongoing technical support that can add elements, manage performance analytics or quickly fix glitches.
- Social Media: Social Media Marketing adds an extra opportunity to market to and impress potential customers. Having a good social media strategy and integrating these channels with your website is smart in terms of creating a strong omnichannel approach to your marketing strategy, and this could be added as an additional, optional cost to your website quote.
- Newsletters: This may not sound like it has anything to do with web design, but a website is a perfect place to collect valuable customer data and lead generation. Once you have existing or prospective customers details, this offers the perfect opportunity to nudge them further down the sales funnel with direct marketing like an interesting newsletter or welcome email.
But systems that do this, like Mailchimp, would be added as a separate item on a quote for a website.
Get in touch with us If you’re looking for a new website and would like to get a quote or just to chat about the best solution for your business. We’ll have an initial chat with you just to get an idea of what you’re looking for, in design, and also what you’d like your website to do for your business.
We understand that everyone’s needs and budgets are not the same. So, no hard sales, we promise.