Look at the top of the left hand corner of your browser, see that? It’s your page title. It’s one of the most important things on your website. Keep it to the point, don’t spam it with keywords and don’t use more than 64 characters as Google clip the rest. Also make sure it’s readable for humans.
For your homepage:
Keywords describing your business | Company name
For a page one level down:
Page name | Keywords describing this part | Company name
For a page two level down:
Page name | Parent page name | Company name
It’s very important to have unique title tags for each page and to make sure that they are factual and clearly describe the content of the page.
A one page website won’t win you any SEO awards. The more quality, unique content you have, the better. Give away freebies, offer discounts and free advice, and do it regularly. This a sure shot way to drive quality traffic to your website.
Header tags (H1, H2, H3 etc.) are the most important pieces of text on each page. Google will match these headers with the title tag, so make sure you keep it consistent. If your main keyword for the page is “Web Design Oxford”, make sure you have that in both the page title and in the H1. Then highlight your second most important keyword/phrase using the H2 tags etc. Highlighting additional keywords using bold also shows Google that this word is of more importance.
Always try to use a top level domain name for the region you mainly do business in. For the US that is .com and for the UK .co.uk. Keep it to just one domain but if you have several domains, don’t map them, do a 301 redirect instead as this will help Google to focus on just one domain and not spread the page rank across several domains.
URL’s (the web page address) should be human readable and if possible contain keywords. Avoid using PHP/ASP style URL’s. It’s also very helpful if you can show a clear structure in the URL, something like:
Don’t just be obsessed with getting external links to your website. Linking to your other pages from within you page text can help you too and it can also increase your Google Page Rank. It also helps your readers and the search engine robots in there quest to index your website and can get new pages indexed faster.
Make sure you use keywords in your anchor text. There are too many examples of poorly created hyper links and the best example has to be “click here”, unless you try to get to the top of Google for the keyword “click here” off course 😉 Good quality anchor text will improve your search engine ranking for your keyword.
The keywords and phrases you use in your Meta description tag might not affect your page’s ranking on search engines, but the description tag can still improve your user experience as this is what’s shown in the Google search result. Keywords are also highlighted in bold in the search result and this is proven to increase your click though rate from Google.
Make sure you use ALT tags and place a few selected keyword in there. Search engines can’t read images but they can read the ALT tags. Also very good for accessibility.
The more pages that link to you the better, just make sure that the pages linking to your are of relevance. It’s key that the incoming links are text links and that you use a variations of keywords. Using the same link text on all external pages will make Google suspect that you are keyword spamming.
Using valid HTML and CSS might not be super important, but it can play a key role in how your website is presented to Google. Try to use DIV’s and then CSS to display the content in the right way to your users and in a different way to Google. Placing more important content at the top off your code, like your H1 tag etc., then move this using CSS so it’s in the correct place when viewed by a visitor. This way you can also avoid repeating the same content at the top (like your menu) on each page making sure Google see the actual content of each page.
Well see you on top!