The start of any online marketing campaign involving Search Engine Optimisation or targeted search-based advertising is Keyword Analysis. Keyword Analysis involves finding the best value words and phrases to target for Search engine Optimisation and ad placement, by determining words/phrases where there is little competition but a great deal of visitors.

If we can find words, which are searched for a great deal but return few results, we can concentrate our efforts on these less competitive areas. In short we're looking for "more bang for our buck ".

For example, the phrase "turkey holidays" might be searched for on www.google.com 100 times a day, and returns more than 484,000 results. Needless to say this is a very competitive area. Keyword Analysis might reveal that a resort specific phrase such as "altinel holidays " only returns 108 results but is still searched for 40 times a day. Obviously we can expect to spend a great deal less time and money achieving top position amongst 108 results, and we have the added benefit of better-targeted visitors to the site.

Electric Studio use a suite of in-house and third party tools to perform keyword analysis. In addition our relationship with major search engines allows us to establish even more in depth information used to identify low competition keywords. The key benefit of keyword analysis is obvious: more customers for less money. We also feel the secondary benefit of more targeted customers (e.g. those looking specifically for your products or services) is vital.

Browsers expect and respond to results that suit their specific needs, and are much more likely to follow through to an enquiry or a purchase.